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OTHER VIEWS: NCAA’s recent decision is good for athletes, who now can earn off their likeness

The difference will be that football and hockey stars from regional programs may end up in advertisements for, say, a local restaurant or car dealership. And the new rule means they also could receive payment for their social media accounts, which for star athletes can attract huge followings. Those eyeballs are worth something to advertisers. 
Source: Please visit wctrib.com The West Central Tribune for the full article

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